Residential Appraiser • San Luis Obispo, CA
Elmerick Appraisals
$4600
more gross revenue per month
10
more appraisal orders per month
6
weeks until new business started
“I was skeptical this would work, but now I make another $4 - $5k/month from clients who never found me before. It's been incredible during this downturn.”
— Chris Elmerick, Owner of Elmerick Appraisals
The Problem
In 2023, in the wake of the COVID-19 pandemic, rapid rate hikes combined with an unprecedented supply shortage dramatically reduced mortgage transactions. As a result, most of Elmerick Appraisals’ lender and AMC partners were sending very few orders to the firm. The company’s existing non lender partners didn’t offer nearly enough work to make up for the lack of orders on the lending side of their business, given how infrequently those partners needed an appraisal done.
The Solution
Elmerick Appraisals reached out to Appraiser Marketing Group to generate more non lender business. The agency created a brand new website, key online profiles, and - most importantly - made sure they both ranked #1 on Google for the right searches inside San Luis Obispo County. The process took 6 weeks. Once Elmerick Appraisals showed up where non lender clients were actually searching for an appraiser inside San Luis Obispo, they started calling. On average, Elmerick Appraisals now receives 10 more appraisal orders per month, averaging $4,600 in new business.